When redesigning this website, I wanted to make it not only useful for the user, but also create a sense of excitement to encourage the user to spend more time on the site, and ultimately visit the physical store. To do this, I used bright saturated colors in my imagery to give it a playful and energetic feel. The background color of the entire site is a bright warm yellow color, which conveys friendliness and excitement. The headline typography uses two contrasting fonts that give the whole page a more distinct personality to better match the new logo for the local music store. The website is designed to be responsive for desktop, tablet, and mobile users.