As a Formula 1 fan, I was curious to check out VIP ticket prices for the Las Vegas race. At an excessive $25,000 for just the ticket, I thought customers who spend that much on an experience should at least get to take something home with them. To solve this problem, I designed an exclusive box set that would be included with the purchase of a VIP ticket. The color palette aligns with the current F1 brand, and the geometric pattern used throughout the box set represents the complexity of the cars and their advancing technology. The livery on the included 1:18 model car is team-neutral to be enticing for any F1 fan, and the sponsor logos used are global partners of Formula 1. To tie into the Las Vegas theme, the box set includes a deck of playing cards and three poker chips. The poker chips’ red, yellow, and white are a nod to the different color-coded tire compounds used on the track.